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8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to Reach Gen Z

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Brands looking to connect with Gen Z often don't know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers. This week,...

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