Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2,...
View ArticleIn a Noisy World, Embrace Quiet Branding
We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it's ever been; same with entertainment, driven in part by the...
View ArticleHow Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than...
View ArticleGuardian Endorsement of Harris Reaps Near $2M Boost After Editor’s Email
A five-paragraph note sent out from Guardian US editor Betsy Reed Friday may be one of the most successful subscription marketing messages in the history of online news. (Press Gazette)
View ArticlePolish Broadcaster Shuts Down AI-Run Radio Station Following Backlash
Radio Krakow, a Polish radio station that launched a channel run almost entirely by artificial intelligence--including having AI presenters--decided to end the "experiment" after less than one week on...
View ArticleThe ADWEEK 50 of 2024: Driving Growth in an Era of Change
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping...
View ArticleDotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger,...
View ArticleHow Streaming Is Navigating Its Mature Era
Streaming has entered its mature era, according to industry experts. During ADWEEK's Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that...
View ArticlePursuing The Post
In the days since Jeff Bezos plunged The Washington Post into unprecedented turmoil by blocking the newspaper's planned endorsement of Harris, certain media circles have been abuzz about the...
View ArticleMetrograph, a New York Art House, Starts a Film Magazine
At a time when print media is on the way out and streaming technology has slashed into box-office returns, a band of downtown cinephiles in New York started a film magazine. (NYT)
View ArticleWNEP Shows Voting Results Test by Accident
Scranton, Pa., ABC affiliate WNEP admitted accidentally showing test results for the upcoming Nov. 5 general election. (TVSpy)
View ArticleWorld Series Hits 7-Year Ratings High With Dodgers Victory
The blockbuster World Series matchup of the Los Angeles Dodgers playing the New York Yankees gave Fox an expected ratings boost. Nielsen data showed that the five-game series, which concluded Wednesday...
View ArticleThe Economist—a British Publication—Endorses Harris
The Economist is taking advantage of the space vacated by U.S. news outlets including The Washington Post, the Los Angeles Times, and USA Today, and endorsing Harris in the 2024 presidential election....
View ArticleTrump Sues CBS News for $10B Over Harris Interview
Former President Donald Trump filed a lawsuit against CBS News Thursday, alleging that the network engaged in election interference by doctoring a 60 Minutes interview with Vice President Kamala...
View ArticleAmazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The amount Amazon made from net sales of its advertising services in the third quarter was $14.3 billion, up 19% year-over-year. Ads made up almost 9% of Amazon's total sales. (ADWEEK) In September, it...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
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