How Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access...
View ArticleBuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial...
View ArticleRevolving Door Round-Up: Ali Vitali to Anchor MSNBC’s Way Too Early
Joining the Early Shift: Ali Vitali will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an...
View ArticleWNCN Hires Kevin Holden as Sports Director
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class...
View ArticleInside Hallmark’s Holiday Movie Empire
As you're reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season. But over at the Hallmark Channel, it's already December 2025. That's the way...
View ArticleHealthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal
In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing...
View ArticleDeutsch Elevates Four Department Leaders to its C-Suite
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief...
View ArticleStrange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group...
View ArticleTools of the Trade: Graham Nhlamba of Thinkingbox
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleRocket Mortgage Gears Up for a Brand Restage
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the...
View ArticleHere’s the Roundup for the Week Ending December 13
Welcome to Friday the thirteenth, local news style. In this episode of stories we didn't report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough's...
View ArticleHow Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize...
View ArticleInside Alisyn Camerota’s Quiet Departure From CNN
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a...
View ArticleNew York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
View ArticleMen’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop...
View ArticleTicker: CNN to Cover a Basketball GOAT in New Original Series
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into...
View ArticleInfographic: 3 Reasons Why Private Labels Are On the Rise
A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands,...
View ArticleThe AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate...
View ArticleMacy’s Santaland Still Enchants Believers After 163 Years
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one...
View Article7 Top Creator Partnerships of 2024 That Made a Splash
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales....
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