4 Retail Media Deals That Changed the Industry in 2024
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other...
View ArticleHangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges...
View ArticleFox Super Bowl Special Reunites Bill Belichick and Tom Brady
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment...
View ArticleParty City Abruptly Closes All Stores, Lets Employees Go
The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years....
View ArticleAmazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with...
View ArticleThe Biggest TV News Departures and Shake-Ups of 2024
Change doesn't always happen overnight... sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The...
View ArticleHow US Brands Can Keep Up With the Live Commerce Gold Rush
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with...
View ArticleBranding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024
It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as...
View ArticleMarketers Believe AI Will Eliminate Jobs — Just Not Theirs
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance...
View ArticleGrand Junction Reporter Assaulted by Man Who Yelled ‘This is Trump’s America...
KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine...
View ArticleThe 20 Best Ads of 2024
Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip...
View ArticleHappy Holidays from TVSpy: Here are Some Stories While We’re Away
Happy winter break to all who celebrate! Whatever your holiday is, TVSpy hopes it's the best ever. Personally, we celebrate Festivus. We'll be off Tuesday, Wednesday and Thursday. In the spirit of the...
View ArticleThe Year in Ratings: How the Major News Outlets Performed in 2024
It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by...
View ArticleHidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any...
View ArticleBy the Book: How ‘The Fugitive’ Director and an Investigative Journalist...
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. The traditionally slow end-of-year news cycle recently received a jolt when residents of New York and...
View ArticleThe Best Holiday Ads of 2024
This post was previously published at an earlier date. The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period...
View ArticleThe 14 Most Important Things TV Execs and Insiders Learned in 2024
It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights,...
View ArticleThe Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant...
2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three...
View ArticleADWEEK Reporters Share Their Favorite Stories of 2024
"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being...
View ArticleTinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of...
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