The Trade Desk Acquires Ad Data Provider Sincera
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks...
View ArticleWeek of Jan. 6 Cable News Ratings: Fox News and MSNBC Are the Big Winners of...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first...
View ArticleTools of the Trade: Jeff Maggs from Brunner
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View Article‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with...
View ArticlePublishers Are Migrating TikTok Audiences to Other Platforms Ahead of a...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so,...
View ArticleMischief Has Been Quietly Building a Media Department
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the...
View ArticleAnthony Anderson Reveals Why He’s Getting Business-ish
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his...
View ArticlePatrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs...
View ArticleStella Artois is Back in the Super Bowl as AB InBev Readies Ad Blitz
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch...
View ArticleChicago Anchor Jim Williams Signs Off after More than 20 Years
CBS Chicago (WBBM) anchor Jim Williams is leaving the CBS owned station after 23 years. "New year, new chapter for me," he wrote on social media. "This Thursday, January 16 is my last day as a...
View ArticleAllen Media Cuts More Staff at Louisiana Station
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache...
View ArticleSquarespace Returns to the Super Bowl With ‘a Tale as Old as Websites’
Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad...
View ArticleWorried Sick About TikTok’s Looming Fate? Here Are Three Reasons to Chill Out.
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as...
View ArticleOvertime Is Investing Millions Expanding Its Athlete Talk Shows, Citing Virality
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan...
View ArticleThis QSR Brand Wants to Seduce Gen Z by Screaming in Their Faces
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab...
View ArticleHow TikTok Changed Advertising Forever
Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of...
View ArticleVML Names Eric Campbell North America CEO
VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML's North American offices while continuing in his role as global chief client officer....
View ArticleWinning On and Off the Field With Kansas City Chiefs CMO Lara Krug
In this episode of The Speed of Culture podcast, step into the heart of Chiefs Kingdom with Lara Krug, the Kansas City Chiefs' first-ever chief marketing officer, as she redefines what it means to...
View ArticleLocal Residents Show Support for Colorado Reporter Allegedly Attacked by...
The local community is showing its support for the Colorado reporter who was allegedly attacked by a man yelling about this being "Trump's America now." About 15 people showed up at the Mesa County...
View ArticleAT&T Guarantee Scores Big Audience at College Football Playoff
AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On...
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