Monday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More...
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four...
View ArticleParamount+’s The Lodge Returns To Immerse Fans Into Popular TV Shows And Movies
Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the...
View ArticleFCC Plans to Investigate Comcast Over DEI
Federal Communications Chair Brendan Carr has let Comcast know in writing that the agency will investigate the company's DEI practices. Since Comcast is the parent company of NBCUniversal Local and...
View ArticleWAVE in Louisville Announces Replacements for Retiring Anchor
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his...
View ArticleWheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called "P1T...
View ArticleFCC Launches Investigation into NBC News’ Parent Company Over DEI Programs
NBCUniversal News Group's parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission's microscope. FCC chairman Brendan Carr has launched an...
View ArticleRic Harris Named GM of WGN in Chicago
Nexstar Media Group, Inc. has named Ric Harris vice president and general manager of its broadcast and digital operations in Chicago, Illinois. Harris succeeds Paul Rennie, who retired last year. He...
View ArticleWhy Valentine’s Day May Become a Duller Shade of Red
When it comes to marketing a good or service, color matters. Christian Louboutin shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece...
View ArticleElon Musk’s Twitter Takeover Explored in New CNN Docuseries (Exclusive)
Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where...
View ArticleRevolving Door Roundup: CBS News Announces New Washington, D.C. Appointments
Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time...
View ArticlePoppi’s Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the...
View ArticleWoman Accused of Stealing Adan Manzano’s Cell Phone and Credit Cards Makes...
The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano's cell phone and credit cards....
View ArticleThree Senators Blast FCC for ‘Weaponizing its Authority,’ Cite First...
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to...
View ArticleHow HBO Is Marketing The White Lotus Different Than Previous Seasons
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay...
View ArticleRahm Emanuel Joins CNN as Senior Commentator
Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on...
View Article3 Lessons From the Super Bowl’s High-Impact Ads
This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity,...
View ArticleHere Are the Top Local Market Ratings for Super Bowl 59
The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when...
View ArticleShe Runs It Recognizes Three Women Executives for Their Leadership,...
Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It's mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of...
View ArticlePress Releases Became Even More Hyperbolic in 2024
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic...
View ArticleDick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram...
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