Colle McVoy Named Media AOR for Bob Evans Farms
Bob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The...
View ArticleThursday, Feb. 13 Evening Cable News Ratings: MSNBC’s The Rachel Maddow Show...
MSNBC's The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN's two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters...
View ArticleFriday, Feb. 14 Evening Cable News Ratings: CNN Finishes Below 500,000 Total...
An evening with fill-in anchors across various programs did not help CNN's performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its...
View ArticleThree Factors Behind AppLovin’s Meteoric Rise
AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the...
View ArticleAdrienne Roark Leaving CBS to Join Tegna
Adrienne Roark, president of Paramount's Global news division, is planning to leave the company. NYC newsletter Breaker along with subscription newsletter Status say she will go to work as an executive...
View ArticleMyFitnessPal Hires Grubhub’s Marnie Boyer as CMO
Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly...
View ArticleSaturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show...
The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and...
View ArticleSunday, Feb. 16 Evening Cable News Ratings: Fox Finishes First in Total...
Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network...
View ArticleElon Musk’s X Seeks Financing at $44 Billion Valuation
In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If...
View ArticleKCAL Anchor Chauncy Glover’s Death Ruled Accidental
KCAL anchor Chauncy Glover died with drugs in his system and his death was ruled accidental by the Los Angeles County Medical Examiner's Office. Glover died on November 5. He was 39 years old. The...
View ArticleHouston Station Pulls Story Over School District’s Controversial Book Policies
Houston NBC affiliate KPRC pulled a story and issued an explanation after airing a story about a local school district's book policies. Cy-Fair Independent School District has made significant changes...
View ArticleWPP Veteran Lindsay Pattison Exits
Longtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per a memo sent to senior staff by WPP CEO Mark Read, seen by ADWEEK, Pattison will exit at the end of May after 16...
View ArticleA+E Launches New Digital Division, Hires Ann McGowan to Lead
A+E Networks has a new division and a new hire all at once. Today, ahead of the A+E Networks virtual upfront presentation on March 5, the company announced the launch of a new A+E Digital Division,...
View ArticleContinental Tire Scores as Sponsor of MLS Sunday Night Soccer on Apple TV
Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a...
View ArticleShawn Ley Leaves WDIV in Detroit
Shawn Ley has left Detroit NBC station WDIV. Deadline Detroit said that Bob Ellis, WDIV's vice president and general manager, told staff, "Team, Shawn Ley is no longer with WDIV. We wish him the best...
View ArticlePublicis Media Appoints Lonnie Limón to Lead its Multicultural Arm
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands...
View ArticleEXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the...
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the...
View ArticleWalmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue...
View ArticleWPIX Sued by Former Employee for Gender and Racial Discrimination
Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexstar owned station for gender and racial discrimination Obiekwe started working at the New York station as an intern in...
View ArticleIkea Slides into DMs with a Cheeky Offer for Late-Night Scrollers
If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began...
View Article