CMOs Are Staying in the Job (Slightly) Longer
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024,...
View ArticleInvesting in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler...
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work,...
View ArticleAfter Axing Fact-Checkers, Meta’s Community Notes Will Have Help From X
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and...
View ArticleWKYC News Director Jonathan Adkins Leaving the Cleveland Station
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director...
View ArticleAnalysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only...
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time,...
View ArticleWhy CTV Ad Buyers Are Still Skeptical About Generative AI
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full...
View ArticlePodcasting and Influencers Are on a Collision Course—Who Will Win?
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video...
View ArticleHinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't...
View ArticleMichael Wolff Claims to Have Been Banned From News Networks Over Latest Trump...
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All...
View ArticleCBS Miami to Unveil AR/VR Studio for Sports and Weather
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported...
View ArticleRevolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend
Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a...
View ArticleMadison Reed Appoints Sheila Shekar Pollak as CMO
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider...
View ArticleThe New Rules of Crisis Response
This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift,...
View ArticleEXCLUSIVE: ‘You Threw Gasoline on the Fire’: Madwell CEO Lashes Out at Unpaid...
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the...
View ArticleFlau’Jae Johnson Drops Bars and Buckets in Powerade’s March Madness Ad
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned...
View ArticleHow Interactive TV Is Reshaping Consumer Engagement
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat,...
View ArticleStreaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content...
View ArticleBalancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity....
View ArticleConsumers Are Protesting Retailers’ DEI Policies, but the Boycotts Aren’t...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate...
View ArticleTicker: Newsmax Paid $40 Million to Settle Smartmatic Defamation Lawsuit
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms...
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