Tapping Into the Rise of AI Personal Shoppers
This post was created in partnership with KantarKey takeawaysAI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases...
View ArticleNot Everyone Will Like ‘With Love, Meghan.’ And That’s OK
When I watched the new Netflix show, I saw the complete opposite of inauthenticity.
View ArticleHow Joy and Connection Delivers for Brands
This post was created in partnership with FetchKey takeawaysPersonalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they...
View ArticleFormer GM of KDFW in Dallas Kathy Saunders Dies Suddenly
She led Dallas Fox owned station KDFW-KDFI for more than 26 years.
View ArticleTicker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks
ABC News, CBS News, and NBC News all received five Gracie Awards.
View ArticleWednesday, March 26 Evening Cable News Ratings: Jesse Watters Leads in the Demo
Rachel Maddow and Kaitlan Collins were No. 1 in the demo for MSNBC and CNN, respectively.
View ArticleX Has Been Acquired by xAI in $45B Deal, Elon Musk Announces
X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.
View ArticleHere’s the Roundup for the Week Ending March 28
An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.
View ArticleThursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a...
An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled […]
View ArticleMSNBC Is the Leading News Outlet on YouTube and TikTok for March
MSNBC also finished ahead of the broadcast news networks on both platforms.
View ArticleCinemaCon 2025: Sony Pictures Previews New Karate Kid and...
Sony Pictures kicked off CinemaCon 2025 with a look at its upcoming slate for 2025 and beyond.
View ArticlePublicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu
Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.
View ArticleHooters to Remain Open Despite Filing for Bankruptcy
Hooters’ 400 locations across 42 states and 20 countries will remain open during this process.
View ArticleMcCann ECD Launches Creative Agency to Bolster Offshore Talent
McCann Worldgroup executive creative director (ECD) Ioana Filip is leaving to launch her own creative agency called International Waters, ADWEEK has learned.The exec has spent nearly 20 years at global...
View ArticleWeek of March 24 and Q1 2025 Evening Show Ratings: ABC News’ World News...
WNT saw its biggest total viewer margins in the first quarter over NBC News and CBS News evening broadcasts in four years.
View ArticleLeo New York Wins Subway’s U.S. Creative Business
Media portion of the review to wrap at the end of Q2.
View ArticleDuke’s White Lotus Response Squandered an Opportunity
Can you control how your brand manifests in culture, or do you have to choose between control and relevance?
View ArticleWeek of March 24 and Q1 2025 Morning Show Ratings: No Gains in Total Viewers...
NBC News’ Today took the top spot in total viewers during the first quarter.
View ArticleKVUE in Austin Moves Bryan Mays Back to Mornings
The Austin ABC affiliate said Mays co-anchored Daybreak alongside Yvonne Nava for eight consecutive years until 2020.
View ArticleAs Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
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