Publishers Are Skeptical of Adtech’s Latest Buzzword, Curation
"Curation" has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be. Curation tech--from either buying and selling...
View ArticleData Overload: Why Marketers Need to Focus on Data Quality, Not Quantity
The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs--everything that makes up a full life is just data awaiting capture,...
View ArticleNews Email Startup 1440 Hits 4 Million Subscribers and Launches First Web...
The independent news publisher 1440 said that it surpassed four million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. The...
View ArticleHow Emma Grede Builds Product-Based Brands for Celebrities
Emma Grede wants to build brands that solve problems. Part of her business savviness comes from her ties with celebrity-based brands. She is the CEO of Good American, an inclusive fashion brand she...
View ArticleIkea’s Global Campaign Takes a Playful Tone on Energy Efficiency
Just as Ikea built a reputation for democratizing interior design and functional furniture, it is now on a mission to make energy-efficient products more accessible for households around the world. To...
View ArticleBarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with...
View ArticleWatch Donald Trump’s Univision Town Hall
Former President Donald Trump took the stage on Wednesday night to hear from Latino voters during a town hall hosted by Univision. The event aired nearly a week after the Republican candidate's...
View ArticleResume Rewind: Alexis Ohanian
"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It is...
View ArticleRevolving Door Roundup: Brian Williams to Helm Election Night Coverage on...
Prime Election Day: Amazon's Prime Video streaming service has officially thrown its hat into news coverage. As Puck's Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News...
View ArticleNetflix Adds 5 Million Subscribers and Details 2 Big Ads Initiatives
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million -- Netflix's total global subscribers. $9.83 billion -- The streaming giant's...
View ArticleNearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective....
View ArticleFoundation Over FOMO: Don’t Rush to Build Your Own AI System
In recent months, we've seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would...
View ArticleShopping at Target Is About to Get Wicked
The first of Universal Pictures' two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don't have to wait until then for swag from the movie...
View ArticleWhy ESPN Threw a Texas-Sized Football Tailgate For Formula 1 In Austin
When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. Under the "Texas...
View ArticlePoshmark Takes on Google and TikTok With Gen AI Visual Search Update
Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. The online fashion resale marketplace is...
View ArticleJudge Blocks DeSantis Administration’s Efforts to Block Pro-Abortion Ad
A federal judge has granted a temporary restraining order against Florida's surgeon general after the state health department threatened to bring criminal charges against broadcasters airing an ad...
View ArticleHere’s the Roundup for the Week Ending October 18
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see the usual to and fro of local TV talent, while a station in San Antonio honors...
View ArticleNick Fox Replaces Prabhakar Raghavan Leading Google’s Search and Advertising...
Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar...
View ArticleTop 5 TV-Themed Brand Activations at New York Comic Con 2024
It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is...
View ArticleHere’s Where You Can Watch the Presidential Candidates on TV This Week
Opportunities to reach undecided voters are becoming fewer and fewer for the presidential candidates and their running mates. With early voting already underway in some of the battleground states,...
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