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Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video...
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Nike Grabs 2 Video Chart Spots With World Cup Clips
Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1 spot this week with...
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Adidas Scores With Last-Minute World Cup YouTube Push
Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans pumped up for the final match...
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Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq...
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Samsung’s Secret to Viral Videos: Load Up on Celebrity Endorsements
Samsung grabbed three of this week’s top YouTube videos on the Adweek/VidIQ top 10 video chart, two of which center around celebrities and athletes to prove that the company does more than sell phones...
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BuzzFeed Names Greg Coleman President
BuzzFeed has appointed Greg Coleman as president, replacing Jon Steinberg, who left the company earlier this year to head up MailOnline’s North American business. Coleman was previously CEO of Criteo...
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BMW Sticks With Jaw-Dropping Stunts in YouTube Video
BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views. BMW’s "The Epic Driftmob" video...
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This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters
With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups...
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Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy
In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big party extends to Instagram,...
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Why Time Inc. Is Going Big on Branded Video
As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand...
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Brands Opt For Web Video Shops And Skip Creative Agencies
When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional...
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Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino
The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online...
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How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for...
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital...
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ThePostGame Will Partner With WPP's New Sports Entertainment Business
ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing partnership with...
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Why Brands Are Ditching Twitter’s 6-Second Vine App
Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the explosion of...
View ArticleWhat JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader...
View ArticleAre Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol...
Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work...
View ArticleThe National Hockey League and Snapchat Expanded Their Existing Pact
The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application...
View ArticleHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and...
During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville,...
View ArticleWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off,...
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