As NFL Fandom Evolves, It’s Turning to AI to Keep Up
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she...
View ArticleJoe Biden Delivers 1st Post-Election Speech: ‘A Defeat Does Not Mean We Are...
Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing...
View ArticleStagwell’s Mark Penn Bets Big on AI and Politics
Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings...
View ArticlePapa Johns Hires Former Pizza Hut Marketer Jenna Bromberg as CMO
The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing...
View ArticleCoca-Cola Brings Its Classic Holiday Characters to Life With AI
Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital...
View ArticleThe New Rules of Marketing With Gary Vaynerchuk
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is...
View ArticleLidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola...
View ArticleA Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during...
View ArticleAbigail Degler to Join WMAR in Baltimore as Meteorologist
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to...
View ArticleDealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View ArticleHere’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleHeineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's...
View ArticleOvernight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN...
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