Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for...
View ArticleDow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated...
View ArticleExclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks...
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix...
View ArticleThe 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking,...
View ArticleThredUp Wants to Bring Social Commerce to Thrift Shoppers
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called...
View ArticleDisney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The...
View ArticleR3 Acquired by MediaSense
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for...
View ArticleScripps Names Teresa Morgan GM of WFTS in Tampa
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves...
View ArticleGoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
View ArticleAbigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than...
View ArticleThe Election Was 1 Week Ago. Here’s What’s Happened Since.
America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at...
View ArticleWeek of November 4 Morning News Ratings: Today Repeats at No. 1 During...
NBC News' Today remained America's No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential...
View ArticleWeek of November 4 Evening News Ratings: Election Week Boosts All Three...
The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and...
View ArticleLongtime Pittsburgh Anchor David Johnson to Retire
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked...
View ArticleInfographic: The Rapid Rise and Fall of the Metaverse
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience,...
View ArticleAI Influencers Can Now Rep Your Brand. Should They?
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the...
View ArticleFandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely...
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine...
View ArticleFive Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and...
View ArticleOmnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and...
View ArticleStephen Stock to Join WVUE in New Orleans
Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. "Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and...
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