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John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story

British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of...

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Local Know-How Is Your Agency’s Secret Weapon

Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for...

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This Creative Director Finds Satisfaction in His Rock ‘n’ Roll Collection

Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I...

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Band-Aids Went to the Moon and Are in MoMA’s Collection

There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on...

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The ‘Valuation Gap’ Has Frozen Media M&A. Here’s How It Thaws.

This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased...

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Target Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy

An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding...

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Why Disney+ Is Offering Global Holiday Sponsorship for the First Time

Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering...

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Ketel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist

Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement...

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Revolving Door Round-Up: Craig Melvin Succeeds Hoda Kotb on Today

Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her...

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Tombras Grabs Supernatural Co-Founder Paul Caiozzo as HQ CCO

Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin...

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How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural...

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008,...

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Undervalued and Overlooked, Producers are the Linchpin of Great Creative

In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous...

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Brands Are Planning to Shake Up How They Pay Media Agencies

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World...

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Veteran WTVD Anchor John Clark to Retire

WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last...

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How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s...

As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of...

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OpenWeb Founder Loses Court Appeal Over Dramatic Ousting

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public...

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Wake Up Smarter With ADWEEK’s Overhauled Newsletters

We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can...

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JD Sports Redefines Family in Subversive Holiday Campaign

Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents...

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Tools of the Trade: Brian Salzman of RQ

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...

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Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic 

One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology...

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