How Julio Vaqueiro and Telemundo Are Preparing for the 2024 Election
Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter...
View ArticleAnime is Revving Up Toyota’s Cool Factor Among Young, Diverse Audiences
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan...
View ArticleBerta de Pablos-Barbier Joins Jewelry Giant Pandora as CMO
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to...
View ArticleNavigating Equity and Inclusion In the AI Era
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the...
View ArticleThe Real Reasons Why so Many Brands Have Broken Their DEI Promises
On June 6, 2024, a 35-year-old Tennessean named Robby Starbuck got wind of something that ticked him off. Tractor Supply, the retail chain where Starbuck bought feed for the cattle on his 12-acre...
View ArticleThis Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four...
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina....
View ArticleNBA Tipoff Ad Passes League’s Future to Young Players and Creators
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that...
View ArticlePublisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the...
View ArticleRevolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of...
View ArticleChris Reece Promoted to Weekday Evenings at KSTP
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored to...
View ArticleDr. Rick Brings the Burn as First Brand Mascot on The Hot Ones
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucumber."...
View ArticleBest Buy Taps Disney’s Lisa Valentino as President of Its Ad Business
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers...
View ArticleRadical Independence: How Indies Are Ushering in the Next Era of Great...
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea--at least not since the days of...
View ArticleBrandweek 2024 Was About Honest Conversations and Reality Over Aesthetic
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising,...
View ArticleDating App Challengers: The New Suitors Courting Gen Z
Though there's evidence that dating apps are turning off younger users, that hasn't stopped new brands from entering the game. Amid an era of "dating app fatigue," a wave of challengers are targeting...
View ArticleRevolving Door Roster Updates: Betty, Dentsu, Sid Lee & More
AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of...
View ArticlePerplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try...
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals,...
View ArticleIt’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz
Gut New York's first campaign for Heinz was a messy one--in a good way. Kraft Heinz in-house agency The Kitchen also provided support for "Heinz Smiles," consisting of three ads in which fans of Heinz...
View ArticleWBD Ad Sales Chief Jon Steinlauf Exits
After more than three decades, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company's chief revenue and strategy officer, made the announcement Friday in a note to staff, saying...
View ArticleHere Are the Cable News Ratings for September 2024
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone...
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