Here’s the Third Quarter 2024 Cable News Report
Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew...
View ArticleADWEEK Welcomes Alison Weissbrot as Executive Editor
Hi, this is Ryan Joe, ADWEEK's editor in chief. I'm thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she'll have direct oversight over our...
View ArticleThe Top AI Skills Every Creative Should Learn for Job Security
Generative AI is a fact of life at agencies and creative studios moving forward--that part is in the books. What's missing are the actionable strategies for creatives and producers, from entry-level to...
View ArticlePublishers Are Bringing Vertical Video to the Open Web With Webflix
The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix,...
View ArticleAdtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates...
View ArticleDeSantis Administration Threatens Tampa Station for Airing Abortion Rights Ad
Ron DeSantis's administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. The ad features a woman named Caroline who needed an abortion and...
View ArticleSesame Workshop CMO Samantha Matlin Exits as the Show Faces Changes
The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin--who has...
View ArticleHere’s Where You Can See Donald Trump and J.D. Vance on TV This Week
With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here's TVNewser's round-up of where you can expect to see former President Donald Trump and...
View ArticleBehold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns
It wouldn't be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park...
View ArticleHow 3 Creators Found Brands to Back Their Content
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a...
View ArticleApple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional...
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with "Capture," a short film that debuted Monday. Aoife McArdle directed "Capture," which salutes classic cinematic tropes with real...
View ArticleHere’s Where You Can See Kamala Harris and Tim Walz on TV This Week
It's media blitz time for Vice President Kamala Harris and her running mate Gov. Tim Walz. The Democratic duo are making multiple appearances on a variety of outlets this week as Election Day draws...
View ArticleNetflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights
It's the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions...
View ArticleTicker: News Networks Mark the 1 Year Anniversary of the Oct. 7 Attacks
Top of the Ticker: Monday marked the one year anniversary of Hamas' Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the...
View ArticleWhy Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month
Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US...
View ArticleRevolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing...
View ArticlePayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal...
View ArticleMichelle Peluso Leaves CVS Health to Join Revlon as CEO
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023....
View ArticleGeorge Cheeks Addresses Tony Dokoupil Interview Fallout
Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to...
View ArticleThe Story Behind The Game That Captivated Thousands of US Latinos
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an...
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