Revolving Door Roundup: Blayne Alexander Joins Dateline NBC
Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News...
View ArticleWatch How the News Outlets Covered Hurricane Milton
A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Times offices. Those are some of the searing images that aired on the major networks when Hurricane...
View ArticleDomino’s Revives ‘Emergency Pizza’ to Solve Gaming and Beauty Dilemmas
Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its "Emergency Pizza" campaign from agency of record WorkInProgress....
View ArticleHulu’s La Máquina Wants to Bring a Universal Spanish-Language Series to...
Hulu wants to immerse audiences into the world of Mexican boxing. La Maquina, starring Gael Garcia Bernal and Diego Luna, premiered on Hulu this week, marking the streaming service's first Spanish...
View ArticleWhy Béis Wants to Turn Its Employees Into Mini Social Media Stars
Beis, the six-year-old luggage company founded by actress and founder Shay Mitchell, is drumming up social media buzz from its employees. While competing luggage brands like Away and Monos give...
View ArticleMelissa Torres Moving on From WWLP in Springfield
Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like...
View ArticleWhy Vox Media Is Selling Its Podcasts as Multichannel Franchises
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as...
View ArticleHere’s the Roundup for the Week Ending October 11
Happy Friday to all who celebrate. In this week's roundup of stories we didn't post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying...
View ArticleShutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive...
View ArticleTips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That...
View ArticlePachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea,...
View ArticleG/O Media Is Suing Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the...
View ArticleCNN and Fox News Announce Harris and Trump Town Halls
With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well--town halls. On Friday, CNN and Fox News both announced separate...
View ArticleA Deeper Dive Into the 2023-2024 Season Ratings
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks...
View ArticleThe Cost of Cultural Ignorance: How Brands Can Get It Right
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of...
View Article4 Ways to Mitigate Bias in AI and Close the Diversity Deficit
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look ... too stunning? Perhaps even wanton? Gender, race, body type, nationality,...
View ArticleThe Current State of TV Streaming: Great Stories vs. Instant Virality
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news...
View ArticleWhere Viewers Watched Coverage of Hurricane Milton
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The...
View ArticleHow AI Use Evolved at Companies in 3 Diverse Sectors
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House...
View ArticleGenius Sports Joins Los Angeles Rams and Verizon to Blitz Fans With Data
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day doesn't mean you have their undivided attention. The growth of fantasy sports, gambling,...
View Article