Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national...
View ArticleWeek of November 18 Evening News Ratings: Audiences Return After...
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz's now-withdrawn...
View ArticlePodcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising....
View ArticleWeek of Nov. 18 Morning News Ratings: Today Celebrates One Month on Top
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November...
View ArticleScripps Creates Team to Lead AI Strategy, Business Development and Operations
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and...
View ArticleCrisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for...
Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot...
View ArticleHere Are the Brands You’ll See During Amazon’s Black Friday NFL Game
Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S....
View ArticleF1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1
F1 Academy and its partners used the bright lights of this year's Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025,...
View ArticleAirbnb Helps Santa Avoid a Hotel ‘Santastrophe’ in New Holiday Ad
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared...
View ArticleHere’s a Short Roundup for This Week
We'll be off the rest of the week, so until then, enjoy your time whether you have to work the holiday or not. I'm not sure if stations still feed their employees, but my holiday memories always...
View ArticleMy Journey Through Recovery Took Me From Jail to Cannes
Let me begin by stating that I'm not from the advertising or marketing world. So you can imagine my surprise when I was invited to attend the Cannes Lions International Festival of Creativity to...
View ArticleHow NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days...
View ArticleApple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings,"...
View ArticleFox News Turns the Calendar From Turkeys to Christmas Trees
The weather outside may have been frightful ahead of Thanksgiving, but the Fox News crew sought to warm hearts with the network's fifth annual All-American Christmas Tree Lighting. Held the week before...
View ArticleWeek of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the...
View ArticleTools of the Trade: Lyle Jenks of Bond X
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleThe Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into...
While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter." Forget the myth that consumers hibernate after the holidays. With 45% of...
View ArticleYour Black Friday Buys Could Show Up on the Las Vegas Sphere
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time...
View ArticleAmerican Coup Reveals How Journalism Aided the 1898 Wilmington Massacre
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
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